Brand Identity · UI/UX · available for work
Design that holds up. From first brief to final file.
Selected projects






Project
Stepha
Digital banking platform
My role
Design Lead
Art Direction
Brand Identity
Brand Tone & Voice
Brand Application
Design System
Web UX Design
Web UI Design
Stepha unifies traditional banking and crypto into one seamless experience. I led the full brand design and the design ofresponsive website, creating a modern, intuitive interface that clearly communicates value and builds trust in a highly competitive fintech space. My work spanned structure, visual language, and web experience to reflect Stepha’s promise of secure, flexible financial control.
See Website
→







Project
Eleven
Fitness brand & digital ecosystem
My role
Design Lead
Creative Direction
Art Direction
Brand Identity
Brand Tone & Voice
Brand Guidelines
Design System
Apparel Design
Direction
Membership Card Design
Web UX Design
Web UI Design
Social Media Templates
Eleven is a premium fitness studio built around a single idea — the number 11 as a symbol of focus, transition, and personal discipline. I developed the complete brand system from concept to application: logo, typography, color palette, brand guidelines, apparel, membership card, website, and social media templates. The result is a cohesive visual identity that feels as intentional in a gym space as it does on a phone screen.






Project
Mission Play
Esports Venue Management Platform
My role
Design Lead
Competitive Analysis
Creative Direction
Art Direction
Brand Identity
Brand Tone & Voice
Brand Application
Design System
Photography
Pitch Deck Design
Visualization
Web UX Design
Web UI Design
Product Design
App UX Design
App UI Design
Mission Play is a platform for managing esports and gaming venues — built to support AI analytics, tournament management, and monetization at scale.I led the project end-to-end: brand identity, design system, UX and UI for both web and app, marketing presence, event booth concept, and a Photography AI concept for automated venue content. The app is currently in production.
See Website
→







Project
Reload
Sport equipment manufacturer
My role
Web UX
Web UI
Design System
App UI
Reload designs high-performance pickleball paddles built with advanced materials and engineering for power, control, and durability. I created a unified brand identity and a responsive e-commerce website that showcases their lineup with clarity and visual impact. I also led the product design direction for their signature paddle, merging ergonomic performance with a modern aesthetic to establish a strong market presence in a rapidly growing sport.
My work helps brands build trust, communicate clearly, and grow faster.
1M+
Users reached by websites and apps I designed.
6+ yrs
Designing for tech, startups, and scaling products.
Global
Clients from EU, US, and MENA.
About me
→
If you believe great design drives real impact, we should talk.
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević
Brand Identity · UI/UX · available for work
Design that holds up.
From first brief to final file.
Selected projects






Project
Stepha
Digital banking platform
My role
Design Lead
Art Direction
Brand Identity
Brand Tone & Voice
Brand Application
Design System
Web UX Design
Web UI Design
Stepha unifies traditional banking and crypto into one seamless experience. I led the full brand design and the design ofresponsive website, creating a modern, intuitive interface that clearly communicates value and builds trust in a highly competitive fintech space. My work spanned structure, visual language, and web experience to reflect Stepha’s promise of secure, flexible financial control.
See Website
→






Project
Mission Play
Esports Venue Management Platform
My role
Design LeadProject Management
Competitive Analysis
Creative Direction
Art Direction
Brand Identity
Brand Tone & Voice
Brand Application
Design System
Event Booth Concept & Design
Photography AI Concept
Pitch Deck Design
Visualization
Web UX Design
Web UI Design
Product Design
App UX Design
App UI Design
Mission Play is a platform for managing esports and gaming venues — built to support AI analytics, tournament management, and monetization at scale.I led the project end-to-end: brand identity, design system, UX and UI for both web and app, marketing presence, event booth concept, and a Photography AI concept for automated venue content. The app is currently in production.
See Website
→







Project
Eleven
Fitness brand & digital ecosystem
My role
Design Lead
Creative Direction
Art Direction
Brand Identity
Brand Tone & Voice
Brand Guidelines
Design System
Apparel Design
Direction
Membership Card Design
Web UX Design
Web UI Design
Social Media Templates
Eleven is a premium fitness studio built around a single idea — the number 11 as a symbol of focus, transition, and personal discipline. I developed the complete brand system from concept to application: logo, typography, color palette, brand guidelines, apparel, membership card, website, and social media templates. The result is a cohesive visual identity that feels as intentional in a gym space as it does on a phone screen.







Project
Reload
Sport equipment manufacturer
My role
Art DirectionWeb UX Design
Web UI Design
Reload designs high-performance pickleball paddles built with advanced materials and engineering for power, control, and durability. I created a unified brand identity and a responsive e-commerce website that showcases their lineup with clarity and visual impact. I also led the product design direction for their signature paddle, merging ergonomic performance with a modern aesthetic to establish a strong market presence in a rapidly growing sport.
My work helps brands build trust, communicate clearly, and grow faster.
1M+
Users reached by websites and apps I designed.
6+ yrs
Designing for tech, startups, and scaling products.
Global
Clients from EU, US, and MENA.
About me
→
If you believe great design drives real impact, we should talk.
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević
Brand Identity · UI/UX · available for work
Design that holds up.
From first brief to final file.
Selected projects






Project
Stepha
Digital banking platform
My role
Design Lead
Art Direction
Brand Identity
Brand Tone & Voice
Brand Application
Design System
Web UX Design
Web UI Design
Stepha unifies traditional banking and crypto into one seamless experience. I led the full brand design and the design ofresponsive website, creating a modern, intuitive interface that clearly communicates value and builds trust in a highly competitive fintech space. My work spanned structure, visual language, and web experience to reflect Stepha’s promise of secure, flexible financial control.
See Website
→







Project
Eleven
Fitness brand & digital ecosystem
My role
Design Lead
Creative Direction
Art Direction
Brand Identity
Brand Tone & Voice
Brand Guidelines
Design System
Apparel Design
Direction
Membership Card Design
Web UX Design
Web UI Design
Social Media Templates
Eleven is a premium fitness studio built around a single idea — the number 11 as a symbol of focus, transition, and personal discipline. I developed the complete brand system from concept to application: logo, typography, color palette, brand guidelines, apparel, membership card, website, and social media templates. The result is a cohesive visual identity that feels as intentional in a gym space as it does on a phone screen.






Project
Mission Play
Esports Venue Management Platform
My role
Design LeadProject Management
Competitive Analysis
Creative Direction
Art Direction
Brand Identity
Brand Tone & Voice
Brand Application
Design System
Event Booth Concept & Design
Photography AI Concept
Pitch Deck Design
Visualization
Web UX Design
Web UI Design
Product Design
App UX Design
App UI Design
Mission Play is a platform for managing esports and gaming venues — built to support AI analytics, tournament management, and monetization at scale.I led the project end-to-end: brand identity, design system, UX and UI for both web and app, marketing presence, event booth concept, and a Photography AI concept for automated venue content. The app is currently in production.
See Website
→






Project
Reload
Sport equipment manufacturer
My role
Art DirectionWeb UX Design
Web UI Design
Reload designs high-performance pickleball paddles built with advanced materials and engineering for power, control, and durability. I created a unified brand identity and a responsive e-commerce website that showcases their lineup with clarity and visual impact. I also led the product design direction for their signature paddle, merging ergonomic performance with a modern aesthetic to establish a strong market presence in a rapidly growing sport.
My work helps brands build trust, communicate clearly, and grow faster.
1M+
Users reached by websites and apps I designed.
6+ yrs
Designing for tech, startups, and scaling products.
Global
Clients from EU, US, and MENA.
About me
→
If you believe great design drives real impact, we should talk.
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević