Hello, I’m Marija
Strategic enough to question the brief. Hands-on enough to execute it.
I work at the intersection of brand and product — turning early-stage ideas into visual systems that hold up across touchpoints, from identity and guidelines to UI and digital experience.
Over the past 6+ years I've worked with startups and tech companies across Europe, the US, and MENA. Most recently as Senior Lead Designer and Head of Product & Design at two agencies, collaborating with product, marketing, and engineering teams and leading a group of 10+ designers. In 2026 I went independent, taking on projects directly under my own practice.
I'm drawn to problems that require both strategic and visual thinking — where the brief isn't fully formed yet and the design has to do real work.
Design services
BRAND IDENTITY
Brand & Strategy
Visual Identity
Brand Systems
Naming
Storytelling
Logos & Brand Marks
Brand Guidelines Book
DIGITAL PRODUCT
Product Design
App UX/UI
Design Systems
DIGITAL EXPERIENCE
Website Design
Landing Pages
Social Media Templates
Design skills
Visual Strategy & Concept Development
System Thinking & Design Architecture
Interaction & Layout Design
Prototyping & User Flows
Art Direction
1M+
Users reached by websites and apps I designed.
6+ yrs
Designing for tech, startups, and scaling products.
Global
Clients from EU, US, and MENA.
Education
B.A. in Graphic Design
Metropolitan University, Belgrade
UX & UI Design Masterclasses
Independent studies
Design Systems & Product Design Workshops
Independent studies
Branding Strategy & Positioning Training
Independent studies
Experience
Founder & Lead Designer
2026-Present
@ Moku, Creative studio
Head of Product & Design
2025-2026
@ Webni, Marketing agency
Senior Lead Designer
2021-2025
@ Akeo, Creative Agency
— Led a team of 10+ designers
Freelance Designer
@ Fiverr, Upwork, and other
2016-2018
Industries
Fintech
Crypto & Blockchain
Gaming & Esports
AI-powered Platforms
Health & Wellness Tech
Commerce & Lifestyle
Let’s explore your project’s potential.
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević
Hello, I’m Marija
Strategic enough to question the brief. Hands-on enough to execute it.
Designer focused on branding, web, and UX/UI for digital products who enjoys turning early ideas into clear and functional systems that can scale as projects grow.
Over the past 6+ years I've worked with startups and tech companies across Europe, the US, and MENA. Most recently as Senior Lead Designer and Head of Product & Design at two agencies, collaborating with product, marketing, and engineering teams and leading a group of 10+ designers. In 2026 I went independent, taking on projects directly under my own practice.
I'm drawn to problems that require both strategic and visual thinking — where the brief isn't fully formed yet and the design has to do real work.
Design services
BRAND IDENTITY
Brand & Strategy
Visual Identity
Brand Systems
Naming
Storytelling
Logos & Brand Marks
Brand Guidelines Book
DIGITAL PRODUCT
Product Design
App UX/UI
Design Systems
DIGITAL EXPERIENCE
Website Design
Landing Pages
Social Media Templates
Design skills
Visual Strategy & Concept Development
System Thinking & Design Architecture
Interaction & Layout Design
Prototyping & User Flows
Art Direction
1M+
Users reached by websites and apps I designed.
6+ yrs
Designing for tech, startups, and scaling products.
Global
Clients from EU, US, and MENA.
Education
B.A. in Graphic Design
Metropolitan University, Belgrade
UX & UI Design Masterclasses
Independent studies
Design Systems & Product Design Workshops
Independent studies
Branding Strategy & Positioning Training
Independent studies
Experience
Founder & Lead Designer
2026-Present
@ Moku, Creative studio
Founder & Lead Designer
2026-Present
@ Moku, Creative studio
Head of Product & Design
2025-2026
@ Webni, Marketing agency
Senior Lead Designer
2021-2025
@ Akeo, Creative Agency
— Led a team of 10+ designers
Freelance Designer
2016-2018
@ Fiverr, Upwork, and other
Industries
Fintech
Crypto & Blockchain
Gaming & Esports
AI-powered Platforms
Health & Wellness Tech
Commerce & Lifestyle
Let’s explore your project’s potential.
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević
Hello, I’m Marija
Strategic enough to question the brief. Hands-on enough to execute it.
I work at the intersection of brand and product — turning early-stage ideas into visual systems that hold up across touchpoints, from identity and guidelines to UI and digital experience.
Over the past 6+ years I've worked with startups and tech companies across Europe, the US, and MENA. Most recently as Senior Lead Designer and Head of Product & Design at two agencies, collaborating with product, marketing, and engineering teams and leading a group of 10+ designers. In 2026 I went independent, taking on projects directly under my own practice.
I'm drawn to problems that require both strategic and visual thinking — where the brief isn't fully formed yet and the design has to do real work.
Design services
BRAND IDENTITY
Brand & Strategy
Visual Identity
Brand Systems
Naming
Storytelling
Logos & Brand Marks
Brand Guidelines
DIGITAL PRODUCT
Product Design
App UX/UI
Design Systems
DIGITAL EXPERIENCE
Website Design
Landing Pages
Social Media Templates
Design skills
Visual Strategy & Concept Development
System Thinking & Design Architecture
Interaction & Layout Design
Prototyping & User Flows
Art Direction
1M+
Users reached by websites and apps I designed.
6+ yrs
Designing for tech, startups, and scaling products.
Global
Clients from EU, US, and MENA.
Education
B.A. in Graphic Design
Metropolitan University, Belgrade
UX & UI Design Masterclasses
Independent studies
Design Systems & Product Design Workshops
Independent studies
Branding Strategy & Positioning Training
Independent studies
Experience
Founder & Lead Designer
2026-Present
@ Moku, Creative studio
Head of Product & Design
2025-2026
@ Webni, Marketing agency
Senior Lead Designer
2021-2025
@ Akeo, Creative Agency
— Led a team of 10+ designers
Freelance Designer
2016-2018
@ Fiverr, Upwork, and other
Industries
Fintech
Crypto & Blockchain
Gaming & Esports
AI-powered Platforms
Health & Wellness Tech
Commerce & Lifestyle
Let’s explore your project’s potential.
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević