Senior Visual & Digital Designer based in Europe.
Designer focused on branding, web, and UX/UI for digital products who enjoys turning early ideas into clear and functional systems that can scale as projects grow.
Over the past 6+ years I've worked with startups and tech companies across Europe, the US, and MENA. Most recently as Senior Lead Designer and Head of Product & Design at two agencies, collaborating with product, marketing, and engineering teams and leading a group of 10+ designers. In 2026 I went independent, taking on projects directly under my own practice.
I’m driven by structure, logic, and intentional visual storytelling. Clarity, usability, and detail matter to me, and my goal is to create design that feels practical, balanced, and visually refined. I work well independently or within a team, and I value honest communication, responsibility, and a thoughtful approach to problem-solving.
Design services
BRAND IDENTITY
Brand & Strategy
Visual Identity
Brand Systems
Naming
Storytelling
Logos & Brand Marks
Brand Guidelines Book
DIGITAL PRODUCT
Product Design
App UX/UI
Design Systems
DIGITAL EXPERIENCE
Website Design
Landing Pages
Social Media Templates
Design skills
Visual Strategy & Concept Development
System Thinking & Design Architecture
Interaction & Layout Design
Prototyping & User Flows
Art Direction
1M+
Users reached by websites and apps I designed.
6+ yrs
Designing for tech, startups, and scaling products.
Global
Clients from EU, US, and MENA.
Education
B.A. in Graphic Design
Metropolitan University, Belgrade
UX & UI Design Masterclasses
Independent studies
Design Systems & Product Design Workshops
Independent studies
Branding Strategy & Positioning Training
Independent studies
Experience
Founder & Lead Designer
2026-Present
@ Moku, Creative studio
Head of Product & Design
2025-2026
@ Webni, Marketing agency
Senior Lead Designer
2021-2025
@ Akeo, Creative Agency
— Led a team of 10+ designers
Freelance Designer
@ Fiverr, Upwork, and other
2016-2018
Industries
Fintech
Crypto & Blockchain
Gaming & Esports
AI-powered Platforms
Health & Wellness Tech
Commerce & Lifestyle
Let’s explore your project’s potential.
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević
Senior Visual & Digital Designer based in Europe.
Designer focused on branding, web, and UX/UI for digital products who enjoys turning early ideas into clear and functional systems that can scale as projects grow.
Over the past 6+ years I've worked with startups and tech companies across Europe, the US, and MENA. Most recently as Senior Lead Designer and Head of Product & Design at two agencies, collaborating with product, marketing, and engineering teams and leading a group of 10+ designers. In 2026 I went independent, taking on projects directly under my own practice.
I’m driven by structure, logic, and intentional visual storytelling. Clarity, usability, and detail matter to me, and my goal is to create design that feels practical, balanced, and visually refined. I work well independently or within a team, and I value honest communication, responsibility, and a thoughtful approach to problem-solving.
Design services
BRAND IDENTITY
Brand & Strategy
Visual Identity
Brand Systems
Naming
Storytelling
Logos & Brand Marks
Brand Guidelines Book
DIGITAL PRODUCT
Product Design
App UX/UI
Design Systems
DIGITAL EXPERIENCE
Website Design
Landing Pages
Social Media Templates
Design skills
Visual Strategy & Concept Development
System Thinking & Design Architecture
Interaction & Layout Design
Prototyping & User Flows
Art Direction
1M+
Users reached by websites and apps I designed.
6+ yrs
Designing for tech, startups, and scaling products.
Global
Clients from EU, US, and MENA.
Education
B.A. in Graphic Design
Metropolitan University, Belgrade
UX & UI Design Masterclasses
Independent studies
Design Systems & Product Design Workshops
Independent studies
Branding Strategy & Positioning Training
Independent studies
Experience
Founder & Lead Designer
2026-Present
@ Moku, Creative studio
Founder & Lead Designer
2026-Present
@ Moku, Creative studio
Head of Product & Design
2025-2026
@ Webni, Marketing agency
Senior Lead Designer
2021-2025
@ Akeo, Creative Agency
— Led a team of 10+ designers
Freelance Designer
2016-2018
@ Fiverr, Upwork, and other
Industries
Fintech
Crypto & Blockchain
Gaming & Esports
AI-powered Platforms
Health & Wellness Tech
Commerce & Lifestyle
Let’s explore your project’s potential.
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević
Senior Visual & Digital Designer based in Europe.
I work at the intersection of brand and product — turning early-stage ideas into visual systems that hold up across touchpoints, from identity and guidelines to UI and digital experience.
Over the past 6+ years I've worked with startups and tech companies across Europe, the US, and MENA. Most recently as Senior Lead Designer and Head of Product & Design at two agencies, collaborating with product, marketing, and engineering teams and leading a group of 10+ designers. In 2026 I went independent, taking on projects directly under my own practice.
I'm drawn to problems that require both strategic and visual thinking — where the brief isn't fully formed yet and the design has to do real work.
Design services
BRAND IDENTITY
Brand & Strategy
Visual Identity
Brand Systems
Naming
Storytelling
Logos & Brand Marks
Brand Guidelines
DIGITAL PRODUCT
Product Design
App UX/UI
Design Systems
DIGITAL EXPERIENCE
Website Design
Landing Pages
Social Media Templates
Design skills
Visual Strategy & Concept Development
System Thinking & Design Architecture
Interaction & Layout Design
Prototyping & User Flows
Art Direction
1M+
Users reached by websites and apps I designed.
6+ yrs
Designing for tech, startups, and scaling products.
Global
Clients from EU, US, and MENA.
Education
B.A. in Graphic Design
Metropolitan University, Belgrade
UX & UI Design Masterclasses
Independent studies
Design Systems & Product Design Workshops
Independent studies
Branding Strategy & Positioning Training
Independent studies
Experience
Founder & Lead Designer
2026-Present
@ Moku, Creative studio
Head of Product & Design
2025-2026
@ Webni, Marketing agency
Senior Lead Designer
2021-2025
@ Akeo, Creative Agency
— Led a team of 10+ designers
Freelance Designer
2016-2018
@ Fiverr, Upwork, and other
Industries
Fintech
Crypto & Blockchain
Gaming & Esports
AI-powered Platforms
Health & Wellness Tech
Commerce & Lifestyle
Let’s explore your project’s potential.
Let’s talk
SOCIAL
Upwork
Behance
Marija Lazarević